ABOUT VIKAS PUROHIT – CAREER , EDUCATION, FULL BIO,META & TATA CLiq
WHO IS VIKAS PUROHIT ?
Vikas purohit is a Rising Name in the field of excellent management of company giants ranging from Tommy Hifiger to Meta.
An Indian who has managed Top positions in business world from the past 20 years because of the ethics that he adheres to, in digital domain and retail house.
According to his linked in profile , he states about his work experience and things that excited him the most in the cash rich market .
HE says , working in brands that are mass market to bridge-to-luxury , Digital , Retail, Fashion and behaviour science , he got the call of excitement in this world at professional level.
WHY IN NEWS ?
Vikas purohit is in recent headlines because of his January offer he Received from META to head and become Director of Global Business Group of Meta , India After he left the Tata CLiq CEO position in 2022 December.
EDUCATION
Vikas Purohit has studied in one of the finest schools and colleges of India.
1.Schooling
ST.PAUL’s SENIOR SECONDARY SCHOOL(1981-1995)
2.Engineering
IIT Varanasi (Mechanical) (1996-2000)
3.MBA
IIM Bangalore
( PGDBM) (2000-2002)
CAREER TRACK
1.MANAGEMENT TRAINEE GROUP(ADITYA BIRLA GROUP)
2002-2003
2.BRAND INITIATIVES MANAGER(ADITYA BIRLA GROUP )
2003-2006
3.BUSINESS OPERATION HEAD (TOMMY HIFINGER)
2006-2008
4.RETAIL HEAD( RELIANCE BRANDS LIMITED )
2008-2010
5.COO( PLANET RETAIL)
2010-2012
6.DIRECTOR & HEAD( AMAZON FASHION)
2012-2015
7.COO (TATA CLiq )
2016-2018
8. CEO (TATA CLiq)
2018-2022
9.DIRECTOR (GLOBAL BUISNESS GROUP META,INDIA)
2023-PRESENT
UNDER HIS LEADERSHIP
Under the leadership of Vikas Purohit as the CEO of Tata CLiQ, the company has undergone a significant transformation creating a massive impact in a positive direction, expanding its product portfolio and building a strong omnichannel presence. let’s us showcase some of the examples of his working style and positive reforms taken under his direction :
- NURTURING THE GROWTH & STRATEGIES: Tata CLiQ has expanded its product portfolio beyond electronics and fashion, to include categories such as beauty, home decor, and jewellery. This has helped the company attract a wider customer base and offer a more comprehensive shopping experience.
- BRINGING THE LUXURY PLATFORM INTO PLAY: In 2018, Tata CLiQ launched a dedicated luxury platform, Tata CLiQ Luxury, offering a curated selection of designer fashion and accessories from Indian and international brands. This has helped the company establish itself as a premium e-commerce destination.
- CREATING AN OMNIPRESENT IMPACT OF COMPANY : Under Purohit’s leadership, Tata CLiQ has built a strong omnichannel presence by leveraging the Tata Group’s physical retail network. The company has opened physical stores across major cities in India, which serve as collection points for online orders and also offer customers the opportunity to see and touch products before making a purchase.
- : Tata CLiQ has launched several initiatives to promote sustainable and responsible fashion, such as its “CLiQ & PiQ” program, which encourages customers to exchange their old products for discounts on new purchases. The company has also launched a range of eco-friendly and sustainable fashion products, in partnership with leading Indian and international brands.
SO. if we take his overall work ethics , strategies , style of execution and areas of focus we can clearly say that He is a person of great leadership skills, and a master at his work , focussing on building a differenciated e-commerce offering , strongly around customer experience, innovation, sustainability.
VIKAS PUROHIT ETHICS IN LIFE
Learnings that have become HIS work ethics over a period of 20 years That made him grow in stature with every expreience :
1. Work for customers and not for managers, companies or career. Be a missionary and not a mercenary.
2. Focus on Inputs – outputs will follow.
3. Think long term, think scale and think process. Automation & technology are the biggest enablers for these.
4. People are not replaceable nuts/bolts – they are THE machine which delivers that awesome customer experience.
5. Leader’s job is to be the resource aggregator and not a captain/torch bearer.
PUROHIT’S RETIREMENT PLAN
JUST LIKE EVERY PERSON VIKAS PUROHIT HAS HIS OWN PLANS IN THE AGE POST WORK . He states that his retirement goal is to start a restaurant in Udaipur, my home town. Adding to it , as a creator and consumer of food – you will find him in the kitchen over weekends.
ABOUT TATA CLiq;
Tata CLiQ is an e-commerce company owned by Tata Unistore, a subsidiary of the Tata Group, one of India’s largest conglomerates. Launched in 2016, Tata CLiQ operates as a multi-category e-commerce platform, offering a wide range of products in categories such as fashion, electronics, appliances, jewellery, and home decor. And in this very new subsidiary , vikas purohit joined as the coo of the company in the same year of it’s start. The company aims to provide customers with a seamless shopping experience, both online and offline, through its omnichannel capabilities.
In addition to its online store, Tata CLiQ has physical stores across major cities in India, which serve as collection points for online orders and also offer customers the opportunity to see and touch products before making a purchase. The company’s omnichannel model also allows customers to order products online and pick them up at the physical stores, or return products purchased online to the stores.
Tata CLiQ has positioned itself as a premium e-commerce destination in India, offering curated collections of products from both Indian and international brands. The company has also introduced several initiatives to promote sustainable and responsible fashion, such as its “CLiQ & PiQ” program, which encourages customers to exchange their old products for discounts on new purchases.
ABOUT Global business group ,META
Meta today announced that it has appointed Vikas Purohit as the Director of Global Business Group in India. Purohit’s role will involve leading the company’s relationship with the biggest brands and advertising agencies in the country to help drive revenue for the company.
As part of his new role, Purohit will work with media and creative agencies to ensure that more of the largest advertisers and agencies begin adopting the company’s digital tools. Meta’s key business vertical teams, agency teams and business solutions teams will report to Purohit.